Healthcare Business Development Intelligence

Your BD reps cost
$80,000+ a year each.
Do you know which ones
are worth it?

RepScore Health gives healthcare sales leaders complete visibility into rep performance, coaching priorities, referral source activity, and territory ROI — built specifically for hospice, home health, private duty, and senior living.

7
Scoring categories
1-click
AI coaching report
5 min
Monthly data entry
Leadership Dashboard — Sunrise Home Health
Team Avg Score
81
▲ +4 pts
Admissions
31
of 30 quota
Cost/Adm
$94
▼ -$18
Flagged
1
rep
Rep
Score
Tier
Adm
Conv
Amanda Rodriguez
Miami-Dade North
93
Elite
12
73%
Mark Thompson
Broward South
84
Strong
9
58%
Lisa Martinez
Palm Beach
62
Under
4
31%
Lisa Martinez — Low conversion (31%) despite 22 account visits. Ride-along recommended this week.

Built for   Hospice  ·   Home Health  ·   Private Duty  ·   Senior Living  ·   DME  ·   Home Infusion

See It In Action

Watch the full platform walkthrough

See every feature — from the leadership dashboard and AI coaching to the Ramp Intelligence system and executive view.

RepScore Health
Watch the Full Platform Walkthrough
DIRECTOR OF BUSINESS DEVELOPMENT DASHBOARD DEMO
Why It Matters

Healthcare sales teams are flying blind.

Most BD directors manage rep performance with one number — admissions. That's not enough. Here's what they're missing.

01

Admissions alone don't tell the story

A rep can hit quota while spending $750 per admission and skipping follow-ups. Another misses by two but runs an efficient territory. You can't see the difference without the right data.

02

Coaching conversations start too late

By the time a rep's underperformance is visible in the admission count, months of revenue have already been lost. Directors need early warning signals — not end-of-month surprises.

03

New reps are evaluated unfairly

A rep in month two of their ramp shouldn't be compared to a three-year veteran. Without context-aware scoring, directors either over-scrutinize or under-manage new hires.

04

Leadership has no cross-team visibility

VPs and owners want to know which regions are performing, which directors are coaching effectively, and where territory gaps exist. A single-rep spreadsheet can't answer those questions.

Features

Everything a healthcare business development leader needs.
Nothing they don't.

Built from the ground up for hospice, home health, private duty, and senior living — not adapted from a generic sales CRM.

🎭
Sandra — SNF Discharge Planner
Intermediate · Cold Introduction
LIVE
Sandra
"We already work with an agency we've been with for years. What makes you different?"
Rep
"That's a fair question Sandra. What I'd like to understand first is what's most important to you when a patient calls at 9pm..."
4.2
Rapport
4.5
Objections
3.8
Value Prop
4.1
Overall
RepScore Roleplay™

The only AI voice roleplay
built for healthcare BD.

Reps practice real referral source conversations by voice — SNF discharge planners, hospital social workers, resistant physicians — with AI personas engineered specifically for hospice, home health, and private duty. Directors assign scenarios, reps receive a session link by email, speak their responses, and directors review the full transcript with AI scores and add their own feedback.

  • 30+ AI personas across SNF, Hospital, Physician Office, Senior Living
  • Service line variants — Hospice, Home Health, and Private Duty conversations
  • Beginner, Intermediate, and Advanced difficulty — adapts to rep experience
  • Full session transcript with AI scores across 5 performance dimensions
  • Director reviews session, adds scores, and sends feedback — all in the dashboard
No other platform offers AI voice roleplay for hospice and home health BD teams.
Leadership Dashboard

Eight live KPIs.
Always current.

The first thing a director sees every morning. Team average RepScore, total admissions vs quota, cost per admission, conversion rate, and coaching flags — updated every time data is saved. No spreadsheet. No report to run.

  • Real-time team performance at a glance
  • Cost per admission — the metric most platforms hide
  • Auto-generated leadership alerts from live data
RepScore Health Leadership Dashboard
RepScore Health VP Meeting Report
VP Meeting Report

One click.
Two hours of prep. Gone.

A complete formatted report — executive summary, full rep performance table, coaching flags with specific recommended actions, and month-over-month trends. Print it or save it as a PDF. What used to take two hours takes one click.

  • Auto-generated executive summary in plain English
  • Coaching flags with recommended actions already written
  • Print or save as PDF on any device
Weekly Briefing

Monday morning.
30 seconds. Fully prepared.

Auto-generated every Monday from live team data. Who to celebrate, who has momentum, who needs coaching, which ride-alongs are overdue. Emailed automatically before the director makes their first call of the week.

  • Specific rep names with data-driven reasons
  • Never miss a coaching moment or celebration
  • Emailed automatically every Monday morning
RepScore Health Weekly Briefing
RepScore Health AI Coaching Report
AI Coaching Reports

Every coaching conversation.
Fully prepared.

One click generates a complete coaching report built from this rep's live scorecard data. Executive summary, strengths, areas of concern, root cause analysis, 30-day action plan, and a professionally written email to the rep. Ready in seconds.

  • Built from live rep data — not generic templates
  • 30-day action plan with specific milestones
  • Pre-written email to the rep included
PIP Generator

Performance issues.
Handled the right way.

When a rep scores below the threshold for three consecutive months RepScore Health automatically flags it and generates a complete Performance Improvement Plan — eight sections, built from live data, ready to print and bring to HR.

  • Auto-triggered from three months of performance data
  • Eight sections including goals, check-ins, and signature lines
  • Printable and HR-ready in one click
RepScore Health PIP Generator

And much more built in

🎭

AI Voice Roleplay

Reps practice real referral source conversations by voice with AI-powered personas built specifically for hospice, home health, and private duty BD. The only platform of its kind in healthcare.

🤝

1-on-1 Coaching Prep

One click generates what to celebrate, what to address, questions to ask, and commitments to propose — tailored to that rep's live data. Thirty minutes of prep eliminated.

🎯

Next Best Action

Every rep profile shows a data-driven recommended action specific to their score, their metrics, and where they are in their ramp period.

🚀

Ramp Intelligence

New reps get a dedicated onboarding roadmap with month-by-month milestones and an onboarding checklist — no misleading scores during the ramp period.

🚗

Digital Ride-Along Evaluations

Replace paper forms with structured digital evaluations. Results feed directly into the rep's RepScore and coaching profile.

🗺️

Territory Heat Map

Visualize your entire referral source portfolio on a live map. Hot, warm, cold, and dormant accounts by rep with coverage gap alerts.

🏛️

Executive Dashboard

A VP-level view across all regions — org trend chart, cost per admission by region, coaching flags consolidated, top and bottom performers, and director drill-down.

💬

Data-Aware AI Assistant

Ask "which reps need coaching this month?" and get real names with specific reasons. Reads live team data and answers like a performance analyst.

🏢

Referral Source Intelligence

Every hospital, SNF, ALF, and physician office tracked through 10 relationship stages with last referral date, trend arrows, and recommended actions.

📊

7-Category RepScore

Quota attainment, referral conversion, verified activity, account growth, expense efficiency, documentation quality, and ride-along performance — all in one transparent score.

How It Works

A score that explains itself.

Every point is earned transparently. Directors can sit across from a rep and explain exactly why they scored the way they did — no guessing, no subjectivity.

🎯
Quota / Admissions
Admissions vs monthly target
35 pts
🔄
Referral Conversion
Qualified referrals → admissions
20 pts
📍
Verified Activity
Confirmed field visits & in-services
15 pts
📈
Account Growth
New accounts & dormant reactivation
10 pts
💰
Expense Efficiency
Cost per admission benchmark
10 pts
📝
Documentation Quality
CRM note quality & visit depth
10 pts
🚗
Ride-Along Feedback
Director evaluation score
5 pts
AR
Amanda Rodriguez
Senior Home Health Liaison · Miami-Dade North
93
Quota / Admissions28/30
Referral Conversion17/20
Verified Activity14/15
Account Growth9/10
Expense Efficiency9/10
Documentation9/10
Ride-Along4/5
Recommended Next Action: Elite performance at 93 pts — consider assigning a strategic growth account or pairing Amanda with a developing rep for peer mentorship.
Ramp Intelligence

New rep onboarding,
built into the platform.

When you add a new rep, they don't get a misleading score. They get a structured onboarding roadmap that automatically updates every month.

M1–3

Ramping — No RepScore

Month-specific goals, director coaching prompts, and an interactive onboarding checklist. Zero admissions is okay in month 1. Relationships are the goal.

M4–6

Developing — Adjusted Expectations

RepScore activates with context. 50–80% quota attainment is the target. Coaching prompts shift to conversion, follow-up, and territory strategy.

M7+

Established — Full Scoring

Full RepScore and full expectations apply. Rep is evaluated against the same standard as every other established team member.

M1
Month 1 — Territory Orientation
Onboarding Period — No RepScore yet
Checklist
2/7
This Month's Focus
Account mapping, introductory visits, learning the intake process, and identifying the top 20 referral sources.
Make first contact with at least 20 referral sources
Complete facility tours at top 5 SNFs and hospitals
Schedule first in-service at a SNF or hospital
Reviewed territory map together
Identified top 20 referral sources
Rep has learned intake process
First ride-along completed
First referral received
💡 Director: Accompany rep on first 3 facility visits. Set expectation — zero admissions is okay in month 1. Relationships are the goal.
AI-Powered

Your performance analyst.
One click away.

RepScore Health uses AI to generate coaching reports, answer questions about your team, and give directors the insights they need without hours of analysis.

📝

Full Coaching Report in One Click

Executive summary, strengths, concerns, root causes, week-by-week 30-day plan, and a professionally written email to the rep. Generated from live scorecard data.

💬

Data-Aware Team Assistant

Ask "which reps need coaching?" or "who has the best conversion rate?" and get real answers with real names and real numbers — not generic responses.

Auto-Generated Executive Summary

The Executive Dashboard opens with a paragraph briefing written from live data — quota pace, coaching flags, top performer, regional trends. No manual compilation.

RepScore AI Assistant
Live Data
Which reps need coaching this month?
Reps needing coaching attention this month:

• Lisa Martinez — RepScore 62 (Underperforming), Palm Beach. Low referral conversion (31%) despite 22 account visits. Ride-along recommended.

Open their profiles for full AI coaching reports with specific 30-day action plans.
Who is the top performer?
Summarize team performance
Best conversion rate?
Pricing

Transparent pricing.
No setup fees. No surprises.

Every plan includes a 14-day free trial — no credit card required. Built exclusively for hospice, home health, private duty, and senior living BD teams.

Compare plans
Starter
$599
per month
Start Free Trial

14 days free · No card required

Growth
$999
per month
Start Free Trial

14 days free · No card required

Most Popular
Team
$1,999
per month
Start Free Trial

14 days free · No card required

Regional
Custom
pricing for your scale
Contact Us

We'll build the right package

Team Size
BD Reps Up to 5 Up to 15 Up to 30 Unlimited
Director Seats 1 Up to 2 Up to 4 Unlimited
Executive / VP Seats 1 seat Unlimited
Core Scoring & Performance
RepScore™ Engine (8 categories)
Monthly Data Entry & Scoring
Scorecard History & Trend Charts
Director Leaderboard & Alerts
AI Coaching Tools
AI Coaching Summary per Rep
1-on-1 Conversation Prep
PIP Generator
Rep Roleplay™ — AI Voice Practice
AI Voice Roleplay Sessions 4/mo 8/mo 16/mo 50/mo
Persona Library (30+ personas)
AI Score + Director Review
Field & Account Tools
Referral Account Tracking
Territory Map
Digital Ride-Along Evaluations
Executive & Reporting
Executive Dashboard (VP View)
Cross-Territory Leaderboard
Monthly Reports & PDF Export
Support
Email Support
Priority Support
White Glove Onboarding

All plans billed monthly · Cancel anytime · No long-term contracts

Executive View

Built for the VP,
President, and Owner.

A separate read-only dashboard gives leadership complete visibility — org-wide trends, cost per admission by region, coaching flags across all teams, and one-click drill-down into any director's team.

📋

Auto-Generated Executive Briefing

A written paragraph summarizing team performance, quota pace, coaching priorities, and top performer — generated from live data every time you log in.

📈

6-Month Org Trend Chart

Is the organization improving or declining? A month-over-month RepScore trend chart answers that question visually — the chart executives bring to board meetings.

💰

Cost Per Admission by Region

Every region ranked by expense efficiency with color-coded benchmarks. Which region is generating admissions at $32 per admission — and which is burning through $400+?

⚠️

Coaching Flags — All Regions

Every rep below the coaching threshold across all teams in one consolidated view. No more clicking into each region to find out who needs attention.

🚗

Ride-Along Compliance Rate

What percentage of reps across each region have had a structured evaluation on file? A coaching culture metric that tells you as much about the director as it does the rep.

🔍

Drill Into Any Director's Team

One click drops a VP into any director's full team view — rep profiles, scorecards, AI coaching summaries, alerts. Everything a director sees. Read-only throughout.

Executive Dashboard
VP / President View
March 2025: Team is performing strongly at 81/100 avg RepScore. Total admissions at 31/30 quota — on track. 1 rep requires coaching attention: Lisa Martinez is below the 70-point threshold. South Florida leads regionally at 83 avg. Cost per admission at $94 — well within benchmark.
Regional Overview
Leaderboard
Directors
South Florida
3 reps · Dir: Sarah Chen
25/28 adm
$94/adm avg
83
Central Florida
3 reps · Dir: James Okafor
22/28 adm
$121/adm avg
77
Tampa Bay
3 reps · Dir: Maria Gonzalez
18/28 adm
$214/adm avg
71
Cost Per Admission by Region
South Florida
$94
Central Florida
$121
Tampa Bay
$214
Built For

Every referral-driven healthcare organization.

Not adapted from a generic sales CRM. Built from the ground up for the way healthcare business development actually works.

🏥
Hospice
🏠
Home Health
🤝
Private Duty
🏡
Senior Living
💊
DME
💉
Home Infusion
Get Started

Ready to see your BD team
clearly for the first time?

Try the live demo, or request a personalized 30-minute walkthrough. We'll show you exactly what your team looks like inside RepScore Health.

Try the Live Demo → Start Free Trial